Amir Adnan is the man who realized the needs of the Pakistani market right in the 1990’s. It was Adnan who revolutionized the necktie in Pakistan and it was him who created a niche for the modern eastern man with his first range of jeans- conventional denims block printed with a hint of ethnicity, and launched them in America. Then came the much-needed revival of the sherwani and he seemed God-sent for the Eastern man who really did not want to be caught in a three-piece suit on his wedding day.
In Amir Adnan’s own words, "When I create a Kurta, a chemise or even a shirt, I think of my man wearing it at a formal dinner hosted at an International Convention in London or at a warm family gathering at Eid. I see him using it with the same ease and aplomb. I take exquisite elements of our culture and synchronize them on modern silhouettes-while ensuring that the price points back at the product!"
Thus, it was certainly Amir Adnan’s creative consistency and his clear vision on the relatively unchartered path of the Pakistani fashion scene which led him to the unique international fame he enjoys today.
Adnan’s fame has transcended borders and is now set to transcend mediums as his collections are available online of his e-store amiradnan.com. Be it Amir Adnan’s men’s corporate and casual wear; his limited edition creations and accessories, to his wedding couture and the hip and happening FNK Asia brand—now it’s all online and available at a touch, ready to be delivered to your doorstep.
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